LEGAL RISKS OF USING NEURAL NETWORKS IN BUSINESS

Abstract

This article examines the key legal risks arising from the use of neural network technologies in business activities. The study analyzes issues related to personal data protection, intellectual property, liability for artificial intelligence decisions, compliance with digital legislation, and cybersecurity. Special attention is given to the legal aspects of generative artificial intelligence, automated data processing, and the commercial use of neural network systems. The research shows that the rapid implementation of AI technologies outpaces the development of legal regulation, creating significant legal uncertainty for businesses. The paper proposes recommendations for minimizing legal risks and establishing a legal compliance system for the use of neural networks in commercial activities.