Keywords
Abstract
Ushbu maqolada brend tushunchasi va uning zamonaviy dizayn jarayonidagi o‘rni tahlil qilinadi. Brendning identifikatsiya vositasi sifatidagi ahamiyati, uning vizual elementlari – logotip, rang, tipografiya va kompozitsiya orqali shakllanishi yoritiladi. Shuningdek, dizayn jarayonida brendning kommunikativ va estetik funksiyalari, iste’molchilar ongiga ta’siri hamda bozor raqobatbardoshligini oshirishdagi roli ko‘rib chiqiladi. Zamonaviy texnologiyalar va marketing strategiyalari asosida brend dizaynini rivojlantirish yo‘nalishlari tahlil qilinadi. Maqola brend va dizayn uyg‘unligi orqali mahsulotning qiymatini oshirish imkoniyatlarini ochib beradi.
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