Vol. 4 No. 2 (2026), Articles
Vol. 4 No. 2 (2026)

GLOBAL ISTE'MOLCHILARNING O'ZGARUVCHAN XULQ-ATVORI

Articles
Published 2026-02-20
Toshko‘ziyeva Nigoraxon Jo‘raboy qizi
O'zbekiston Respublikasi Vazirlar Mahkamasi huzuridagi Biznes va tadbirkorlik Oliy biznes maktabi Global Menejment magistr tinglovchisi, ish joyi : Sergeli tumani 81-sonli Davlat maktabgacha ta'lim tashkiloti
PDF

Keywords

iste’molchi xulq-atvori, global bozor, narx sezgirligi, platformalashuv, omnichannel, barqaror iste’mol, maxfiylik paradoksi, brend ishonchi.

Abstract

So‘nggi yillarda global iste’molchi xulq-atvori “barqaror odatlar” mantiqidan ko‘ra “moslashuvchan strategiyalar” mantiqiga yaqinlashdi: xarid qarori narx bosimi, raqamli platformalar ta’siri, qadriyatlar, ishonch va ma’lumot maxfiyligi, shuningdek, kanallararo tajriba sifatiga bog‘lanib bormoqda. Iste’mol xulq-atvoridagi o‘zgaruvchanlikni tushuntiruvchi asosiy drayverlarni tizimli tahlil qilish va biznes hamda siyosat uchun amaliy xulosalar ishlab chiqish. Metodologik yondashuv konseptual-sintezga asoslanadi: rejalashtirilgan xulq-atvor nazariyasi paradigmasi hamda xulq-atvoriy iqtisod doirasida global hisobotlar va so‘rovlar natijalari talqin qilinadi. Natijalarga ko‘ra, iste’molchilar bir vaqtning o‘zida uch yo‘nalishda “optimallashtirish” qilmoqda:qiymatni maksimalizatsiya qilish, qulaylikni kuchaytirish, ma’naviy-axloqiy moslikni izlash. Shu bilan birga, raqamli muhitda “giper-chegirma madaniyati”, impulsiv xarid va qaytarish amaliyotlari ekologik va institutsional xarajatlarni oshirishi qayd etiladi. Amaliy jihatdan kompaniyalar uchun segmentatsiyani “qiymat–qulaylik–vijdon” triadasi bo‘yicha yangilash, ma’lumot bilan ishlashda ishonchni mustahkamlash va omnichannel tajribani dizayn qilish tavsiya etiladi.

PDF

References

1. Suyunov D. H. The main problems of corporate governance and ways to solve them //EPRA International Journal of Economic Growth and Environmental Issues (EGEI) ISSN. – С. 2321-6247.

2. Suyunov D. H. The main problems of corporate governance and ways to solve them //EPRA International Journal of Economic Growth and Environmental Issues (EGEI) ISSN. – С. 2321-6247.

3. Davletyarov M. A., Suyunov D., Kenjabaev A. T. DIgitalization of the economy: concepts, problems and implementation strategy //Spectrum Journal of Innovation, Reforms and Development. – 2023. – Т. 12. – С. 209-218.

4. Davletyarov M. A., Suyunov D., Kenjabaev A. T. state regulation of digital transformation of the economy / / American Journal of Business Administration, Economics and banking. – 2023. - T. 9. - S. 145-150.

5. Suyunov D. X. Improving the introduction of a corporate management mechanism into the development of the business environment. i. f. D. diss / / I. f. D. it is written to obtain a scientific degree in diss. – 2008. - T. 261.

6. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. doi:10.1016/0749-5978(91)90020-T

7. Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263–291.

8. Vieira, V. A. (2013). Stimuli–organism–response framework: A meta-analytic review in the store environment. Journal of Business Research.

9. UNCTAD. (2024). Business e-commerce sales and the role of online platforms (Technical Notes on ICT for Development, No.

10. UNCTAD. (2024). Digital Economy Report 2024: Chapter V — E-commerce and environmental sustainability.