Vol. 4 No. 1 (2026), Articles
Vol. 4 No. 1 (2026)

MEHMONXONA VA RESTORAN BIZNESINING RAQOBATBARDOSHLIGI VA SIFATNI BAHOLASH

Articles
Published 2026-02-11
D.S.Islomova
Toshkent Davlat Iqtisodiyot Universiteti Turizm va mehmonxona biznesi kafedrasi katta o’qituvchisi
Fayzullayeva Farangiz
Toshkent Davlat Iqtisodiyot Unversiteti Ikkinchi bosqich talabasi
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Keywords

Mehmonxona biznesi, restoran xizmati, raqobatbardoshlik, xizmat sifati, mijozlar ehtiyoji, sifatni baholash, xizmat ko‘rsatish darajasi, marketing strategiyasi, xizmat turlari, mijozlar fikri.

Abstract

Mehmonxona va restoran biznesining raqobatbardoshligini oshirish hamda xizmat ko‘rsatish sifatini baholash masalalari yoritilgan. Xizmat sifati, narx siyosati, xodimlar malakasi, joylashuv va mijozlarga xizmat ko‘rsatish madaniyati kabi asosiy raqobat omillari tahlil qilingan. Sifatni baholashda mijoz fikrlari, xizmat tezligi, qulaylik darajasi va boshqa ko‘rsatkichlar asos qilib olingan. Tadqiqotda xizmatlar sifatini oshirish orqali korxonaning bozordagi barqaror o‘rnini mustahkamlash mumkinligi asoslab berilgan.

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References

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2. Morrison, A. M. (2018). Hospitality and Travel Marketing (5th ed.). Cengage Learning.

3. Jiang, Y., & Wen, J. (2020). "The impact of digitalization on service quality in the hospitality industry". International Journal of Hospitality Management, 87, 102422.

4. Cheng, M., & Choi, T. (2019). "The role of artificial intelligence in hospitality service innovation". International Journal of Contemporary Hospitality Management, 31(9), 3514-3533.

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6. Safe Travels Protocols (2021). World Travel & Tourism Council (WTTC). https://wttc.org/Portals/0/Documents/WTTC%20Safe%20Travels%20Protocols.pdf.

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Silkalar:

1. Kotler, P., Bowen, J., & Makens, J. (2017). Marketing for Hospitality and Tourism. Pearson Education.

Link: https://www.pearson.com/store/p/marketing-for-hospitality-and-

2. Jiang, Y., & Wen, J. (2020). "The impact of digitalization on service quality in the hospitality industry". International Journal of Hospitality Management, 87, 102422.

Link: https://doi.org/10.1016/j.ijhm.2020.102422

3. Cheng, M., & Choi, T. (2019). "The role of artificial intelligence in hospitality service innovation". International Journal of Contemporary Hospitality Management, 31(9), 3514-3533.

Link: https://doi.org/10.1108/IJCHM-02-2019-0124

4. World Travel & Tourism Council (WTTC). (2021). Safe Travels Protocols

Link: https://wttc.org/Portals/0/Documents/WTTC%20Safe%20Travels%20Protocols.pdf