Keywords
Abstract
Mazkur maqolada reklama tarjimasida milliy mentalitetning ahamiyati, uning lingvistik va madaniy jihatlari tahlil qilingan. Muallif reklama matnlarini tarjima qilish jarayonida madaniy farqlar, urf-odatlar, diniy e’tiqodlar va qadriyatlarning o‘rni muhimligini ta’kidlaydi. Maqolada reklama tarjimonining nafaqat til vositachisi, balki madaniyatlararo kommunikatsiya yaratuvchisi sifatidagi roli yoritilgan. Shuningdek, milliy mentalitetni inobatga olgan holda amalga oshirilgan reklama tarjimalarining samaradorligi tahlil etilgan. Tadqiqotda xalqaro brendlar reklamasining turli madaniyatlarda moslashtirilgan namunalari misol sifatida keltiriladi. Maqola natijalariga ko‘ra, reklama tarjimasida milliy mentalitetni hisobga olish reklamaning ta’sirchanligi va kommunikativ muvaffaqiyatini oshiradi.
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