Vol. 3 No. 8 (2025), Articles
Vol. 3 No. 8 (2025)

REKLAMA TARJIMASIDA FUNKSIONAL VA MADANIY MOSLASHUV

Articles
Published 2025-12-18
Shahzoda Tojiboyeva
Alisher Navoiy nomidagi Toshkent davlat o‘zbek tili va adabiyoti universiteti talabasi
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Keywords

reklama tarjimasi, funksional ekvivalentlik, madaniy moslashuv, lokalizatsiya, transkreation, pragmatik tarjima, reklama slogani, madaniyatlararo kommunikatsiya.

Abstract

Mazkur maqolada reklama matnlarini tarjima qilishning nazariy va amaliy jihatlari tahlil qilinadi. Reklama tarjimasining boshqa tarjima turlaridan farqli xususiyatlari, xususan, funksional ekvivalentlik, pragmatik moslik va madaniy adaptatsiya masalalari yoritib beriladi. Shuningdek, reklama tarjimasida kreativ yondashuv (transkreation), lokalizatsiya jarayoni hamda stilistik vositalarni tarjima qilish bilan bog‘liq muammolar aniq misollar asosida tahlil qilinadi.

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References

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