Abstract
The rapid development of digital technologies has transformed social media into an integral part of modern human life. Platforms such as Facebook, Instagram, and Twitter have significantly influenced communication patterns, social interactions, education, politics, and mental well-being. This article examines the multidimensional impact of social media on individuals and society, focusing on its social, psychological, educational, and cultural effects. Using existing scientific literature, the study highlights both the positive and negative consequences of social media usage and emphasizes the need for critical and responsible engagement in digital environments.
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