Keywords
Abstract
This paper examines the complex interrelationship between culture and rhetoric as key areas of investigation in modern linguistics and communication studies. Culture shapes rhetorical traditions, communicative expectations, and the construction of persuasive discourse, while rhetoric functions as a tool for expressing cultural values, identity, and collective worldview. The article analyzes how cultural norms influence rhetorical strategies, argumentation patterns, politeness principles, and communicative styles. It also explores cognitive and pragmatic mechanisms that determine how individuals interpret persuasive messages in different cultural contexts. Special attention is given to cross-cultural rhetorical variation, challenges in intercultural communication, and the role of rhetorical competence in foreign language education.
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