Keywords
Abstract
The article examines how cultural values affect how people create and interpret rhetorical messages. That is, it looks at how culture's norms, communication styles, and Persuasive Strategies are all related. In looking at the various examples provided within the article demonstrating how multiple cultures connect to one another through common cultural norms, beliefs, traditions and social expectations, it also illustrates that those commonalities are important in influencing the choices made by those who create rhetorical messages and determining how effective their messages will be when used. Thus, the study emphasizes how much more important cultural awareness is in today's globalized society where it is necessary to understand and learn to create persuasive discourse using cultural values.
References
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