Keywords
Abstract
Ushbu maqola sponsoring (homiylik) va franchising (franshiza) tushunchalarini nazariy jihatdan tahlil qiladi, ularning chet eldagi va O‘zbekistondagi amaliyotini ko‘rsatadi. Homiylik va franshiza biznes modellarining afzalliklari, kamchiliklari, murakkab jihatlari, qonunchilik va bozordagi holatlari solishtiriladi. Maqolada jonli misollar orqali taqqoslashlar, tahliliy yondashuv va amaliy tavsiyalar berilgan. Maqola marketing, moliya, huquq va brend menejmenti sohalariga oid ma’lumotlarni o‘zida jamlaydi.
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