Keywords
Abstract
Ushbu maqolada ingliz tilining dunyodagi o‘rni, uning global brend kommunikatsiyasidagi ahamiyati hamda xaridorlar psixologiyasiga ta’siri tahlil qilinadi. Shuningdek, dunyo bo‘ylab ingliz tilida nomlangan brendlarning shakllanish sabablari, hamda asosiy tili ingliz tili bo‘lmagan davlatlarda ham inglizcha brendlarning milliy tillardagi nomlarga nisbatan kengroq qo‘llanilishi muhokama qilinadi. Inson ongida bu turdagi brend nomlariga nisbatan “ishonch” va “zamonaviylik” hissining shakllanishi sotsiolingvistik nuqtayi nazardan yoritiladi.
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