Keywords
Abstract
Social advertising, unlike commercial or political advertising, serves a public mission - to change attitudes, shape values, and promote socially beneficial behaviors. Because its persuasive impact depends largely on linguistic and cultural resonance, translation of social advertisements requires not only linguistic accuracy but also stylistic adaptability. This article explores the stylistic features of translating social advertisements, focusing on tone, emotional appeal, wordplay, metaphor, cultural adaptation, and audience perception. It argues that successful translation in this genre is a form of creative transcreation: the message must retain its moral urgency and emotional depth while being fully natural within the target language and culture
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