Keywords
Abstract
Ushbu maqolada oliy ta’lim tashkilotlarida brendning pozitiv imidjini shakllantirishda marketing vositalaridan foydalanishning o‘ziga xos jihatlari tahlil qilinadi. Tadqiqotda ayniqsa CRM dasturidan foydalanish tajribasi alohida ko‘rib chiqilgan. CRM tizimi orqali talaba va abituriyentlar bilan samarali aloqa o‘rnatish, ularning ehtiyojlarini aniqlash hamda qoniqish darajasini oshirish imkoniyatlari ochib berilgan. Maqolada, shuningdek, oliy ta’lim muassasalari imidjini mustahkamlashda shaxsiylashtirilgan marketing yondashuvlari, ma’lumotlarni tahlil qilish va sodiqlikni oshirish mexanizmlarining ahamiyati yoritilgan. O‘tkazilgan tahlillar natijasi shuni ko‘rsatadiki, CRM dasturidan samarali foydalanish oliy ta’lim tashkilotlari brendiga nisbatan ijobiy munosabatni kuchaytiradi, raqobatbardoshlikni oshiradi hamda uzoq muddatli talabalar bilan aloqalarni mustahkamlaydi.
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