Keywords
Abstract
Mazkur maqolada raqamli media va ijtimoiy tarmoqlarning turizm sohasini targ‘ib qilishdagi roli, samaradorligi va zamonaviy texnologiyalar bilan integratsiyasi tahlil qilinadi. Maqola doirasida veb-saytlar, ijtimoiy tarmoqlar, mobil ilovalar, AR/VR texnologiyalari hamda foydalanuvchi tomonidan yaratilgan kontentning sayohatchilar xulq-atvoriga qanday ta’sir ko‘rsatishi ilmiy manbalar asosida yoritilgan. Shuningdek, raqamli marketingning imkoniyatlari bilan birga, duch kelinayotgan muammolar va ularni bartaraf etish yo‘llari ham ko‘rib chiqilgan. O‘zbekiston misolida raqamli turizm targ‘ibotining istiqbollari ham tahlil qilingan.
References
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