Keywords
Abstract
In the digital age, social media has emerged as a powerful marketing tool, transforming how businesses connect with consumers. In Uzbekistan, where the digital landscape is rapidly evolving, small businesses are increasingly turning to social media platforms such as Instagram, Facebook, and Telegram to promote their products and services. This shift marks a critical transformation in how small enterprises operate, offering both opportunities and challenges in a competitive market.References
The Role of Digital Marketing in Business Development in Uzbekistan
This study discusses the concept, advantages, and challenges of digital marketing, emphasizing its necessity for the competitiveness of businesses in Uzbekistan.
2-The Effectiveness of Using Social Media Marketing Services in the Online Services Market of Uzbekistan
3-This article explores how small businesses in Uzbekistan leverage platforms like Instagram and Telegram to enhance brand awareness and customer engagement.
The Role of Social Media in Promoting Handmade Businesses in Uzbekistan
4-This research highlights how artisans use social media to reach global markets and showcase their handmade products, fostering innovation and economic growth.
The Role of SMM Marketing in Small Business Development During a Pandemic
This study examines how small businesses utilized social media marketing during the pandemic to maintain operations and engage with customers.
Visa Study on Digital Payments in Uzbekistan
A survey revealing that 48% of micro and small business owners in Uzbekistan use digital payments for half of their transactions, with 85% reporting a positive impact on their business.
5-Evolution of Digital Marketing in Uzbekistan
An overview of the development of digital marketing in Uzbekistan, highlighting key trends and forecasts for the future, including the rise of mobile marketing and influencer collaborations.