Vol. 5 No. 3 (2026), Articles
Vol. 5 No. 3 (2026)

INTERNET MEMES AS CULTURAL AND LINGUISTIC ARTEFACTS: A MULTIMODAL DISCOURSE ANALYSIS OF ONLINE YOUTH COMMUNICATION

Articles
Published 2026-07-31
Ismoilov Ibrokhimjon Bekpulat ugli
Student of Karshi International University +998 95 066 08 12 ismoilovibrohimjon18@gmail.com ORCID: https://orcid.org/0009-0000-8523-9050
Rakhmonova Mokhinur Zohidovna
Scientific Supervisor: Lecturer of Philology and english language at Karshi International University
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Keywords

internet memes, multimodal discourse analysis, digital communication, sociolinguistics, intertextuality, cultural artefacts, digital youth culture.

Abstract

This study explores how internet memes act as cultural and linguistic tools in digital communication. We analyzed 100 popular online memes to see how pictures and short text work together to share hidden meanings, humor, and social views. The results show that memes are not just simple jokes. Instead, they help young internet users express feelings, criticize everyday social problems, and build strong online group connections using simple visual ideas.

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References

1. Dawkins, R. (1976). The Selfish Gene. Oxford University Press.

2. Shifman, L. (2014). Memes in Digital Culture. MIT Press.

3. Kress, G., & van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). Routledge.