Abstract
This article analyzes the problem of privacy protection in the modern digital world. The rapid development of information technologies, the widespread use of the Internet, social networks, cloud services, and artificial intelligence systems have significantly changed the way personal information is collected, processed, and stored. While digital technologies provide many opportunities for communication, education, business, and public services, they also create serious challenges related to personal data security and privacy.
The article examines the main threats to digital privacy, including unauthorized access to personal information, cybercrime, data leaks, online tracking, and misuse of artificial intelligence technologies. It also discusses the importance of cybersecurity measures, legal regulations, and individual responsibility in protecting personal data. The study emphasizes that ensuring privacy in the digital environment is one of the most important requirements for building a safe and trustworthy information society.
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