Keywords
Abstract
Ushbu ilmiy maqolada Xitoy media makonida gender omilining media sarlavhalar tanloviga ko‘rsatadigan ta’siri o‘rganilgan. Tadqiqot davomida media diskursida gender bilan bog‘liq til birliklari, sarlavhalarning pragmatik va uslubiy xususiyatlari hamda auditoriyaga ta’sir qilish usullari tahlil qilingan. Xitoy internet nashrlari va media platformalarida ayol va erkak obrazlarining sarlavhalarda ifodalanish shakllari misollar asosida ko‘rib chiqilgan. Tadqiqot natijasida gender omili media sarlavhalarning shakllanishida muhim kommunikativ vositalardan biri sifatida namoyon bo‘layotgani hamda media tilining auditoriya e’tiborini jalb qilish jarayonida genderga oid birliklardan faol foydalanayotgani aniqlangan.
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