Keywords
Abstract
Mazkur maqolada onlayn jurnalistikada clickbait sarlavhalarning qo‘llanilishi va ularning auditoriya e’tiborini jalb qilishdagi ahamiyati Kun.uz hamda Qalampir.uz nashrlari misolida tahlil qilingan. Tadqiqot davomida mazkur saytlar materiallari sarlavhalari qiyosiy jihatdan o‘rganilib, ularda qo‘llanilgan intrigali, sensatsion va emotsional ifodalarning o‘ziga xos xususiyatlari aniqlangan. Shuningdek, clickbait uslubining auditoriya qiziqishini oshirish, sahifalarga tashriflar sonini ko‘paytirish hamda onlayn media faoliyatidagi o‘rni yoritilgan.
References
Agrawal, A. (2016). Clickbait detection using deep learning. In 2nd International Conference on Next Generation Computing Technologies (NGCT), 268–272.
2. Bazaco, A., Redondo, M., Sánchez-García, P. (2019). Clickbait as a strategy of viral journalism: conceptualisation and methods. Revista Latina de Comunicación Social, 74(Jan), 94–115.
3. Karadanaian, M. (2021). The History Behind Clickbait: The Negative Journalism. Available at: Hollywood Insider
4. Kuiken, J., Schuth, A., Spitters, M., Marx, M. (2017). Effective Headlines of Newspaper Articles in a Digital Environment. Digital Journalism, 5(10), 1300–1314.
5. Newitz, A. (2014). A History of Clickbait: The First 100 Years. Available at: Gizmodo article
6. Paksoy, A. F. (2014). Can fake headlines rescue journalism? The irrelevancy between headline and content in online journalism. In The Asian Conference on Media & Mass Communication 2014 Official Conference Proceedings.
Internet saytlari:
2. https://kun.uz/kr/news/2026/05/06/yangilikka-intiling-mutaxassislar-uzoq-umr-korish-sirlarini-aytdi