Keywords
Uzbekistan, e-commerce adoption, small and medium-sized businesses, business performance, digital platforms
Abstract
The rise of e-commerce is now a crucial factor in how well traditional retail businesses fare, especially in developing economies. In Uzbekistan, for instance, small and medium-sized enterprises are turning to digital platforms like Uzum Market, ZoodMall, and OLX. They're doing this to reach more customers and streamline their operations.