Keywords
Abstract
This paper investigates the linguopragmatic mechanisms of identity construction in artificial intelligence (AI) discourse across Uzbek and English media texts. Conceptualizing AI as a discursive and ideological construct rather than a purely technological entity, the study employs a qualitative comparative discourse analysis to examine lexicalization patterns, modality, evaluative language, and agency attribution. The findings reveal a systematic divergence between the two discursive traditions: Uzbek media predominantly frames AI within a developmental and instrumental paradigm aligned with national modernization goals, whereas English media problematizes AI through narratives of autonomy, uncertainty, and ethical risk. These contrasting representations reflect broader socio-cultural and epistemological orientations embedded in language use. The study contributes to cross-cultural discourse studies and digital linguistics by demonstrating how linguistic structures mediate technological perception and identity formation.
References
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