Abstract
Ushbu maqolada marketing sohasida keng qo‘llaniladigan asosiy terminlar va ularning mazmuni yoritib berilgan. Marketing tushunchasining mohiyati, bozor munosabatlaridagi o‘rni hamda reklama, brend, talab va taklif kabi atamalarga izoh berilgan. Maqola marketing fanini o‘rganayotgan talabalar va ushbu sohaga qiziquvchilar uchun mo‘ljallangan bo‘lib, marketing terminlarini to‘g‘ri tushunish va amaliyotda qo‘llashga yordam beradi.
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