MARKETING SOHASIGA OID TERMINLARNING IZOHI VA ULARNING QO'LLANILISHI
PDF

Keywords

Marketing, bozor, iste’molchi, brend, reklama, talab, taklif, raqobat, narx, maqsadli auditoriya.

Abstract

Ushbu maqolada marketing sohasida keng qo‘llaniladigan asosiy terminlar va ularning mazmuni yoritib berilgan. Marketing tushunchasining mohiyati, bozor munosabatlaridagi o‘rni hamda reklama, brend, talab va taklif kabi atamalarga izoh berilgan. Maqola marketing fanini o‘rganayotgan talabalar va ushbu sohaga qiziquvchilar uchun mo‘ljallangan bo‘lib, marketing terminlarini to‘g‘ri tushunish va amaliyotda qo‘llashga yordam beradi.

PDF

References

1. Kotler, F. Marketing menejmenti. – Toshkent: “Iqtisodiyot va moliya”, 2019.

2. Rafiqova, G. Marketing asoslari. – Toshkent: O‘zbekiston Milliy Universiteti nashriyoti, 2020.

3. Armstrong, G., Kotler, F. Principles of Marketing. – London: Pearson, 2018.

4. SamISI Marketing fanidan o‘quv qo‘llanma. – Samarkand, 2021.

5. Baker, M. Marketing Strategy and Management. – Oxford: Oxford University Press, 2017.

6. Internet manbalari:

o Investopedia. “Marketing Definition”. https://www.investopedia.com

o American Marketing Association. “Dictionary”. https://www.ama.org