Abstract
Ushbu maqolada zamonaviy turizm industriyasida yangi bozorlar shakllanishi va innovatsion texnologiyalar joriy etilishining o‘zaro bog‘liqligi tahlil qilinadi. Global va milliy miqyosdagi tendensiyalar asosida turizmda paydo bo‘layotgan yangi yo‘nalishlar, raqamli xizmatlar, startaplar va texnologik yangiliklar ko‘rib chiqilgan. O‘zbekiston misolida sohadagi islohotlar, raqamlashtirish, yangi turistik segmentlar va innovatsion platformalarning joriy etilishi amaliy jihatdan tahlil qilinadi. Maqola yakunida turizm sohasining raqobatbardoshligini oshirish hamda barqaror rivojlanishini ta’minlashga qaratilgan taklif va tavsiyalar berilgan.
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