Abstract
Social networks have fundamentally transformed the ways in which individuals and communities exchange information, influence societal views, and engage with both local and global issues. With their broad reach and immediate impact, social media platforms like Facebook, Twitter, Instagram, and TikTok have become powerful tools for shaping public opinion. This paper explores the profound effects of social networks on public opinion, examining the ways in which they facilitate the dissemination of information, contribute to the formation of collective viewpoints, and foster social movements. Additionally, it discusses the challenges and risks associated with the widespread use of social media, including misinformation, echo chambers, and algorithmic biases, while also considering the potential solutions to mitigate these concerns.
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