Keywords
Abstract
This article analyzes the semiotic features of advertising discourse, including the communicative functions of verbal and non-verbal signs, symbols, visual images, and colors. The impact of advertising signs on the recipient's mind, the formation of connotative meaning, and their connection with psycholinguistic processes are scientifically illuminated. It also provides information about advertising texts and explains in detail that advertising slogans are the main means of expressing the advertising object. It is stated that an advertising message and its text are one of the important elements of an advertising communication, through which the consumer buys a product.
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