Vol. 2 No. 9 (2026), Articles
Vol. 2 No. 9 (2026)

KICHIK B2B KORXONALARIDA MARKETING TADQIQOTLARINI O‘TKAZISH BILAN BOG’LIQ MUAMMOLARI: SIFATIY TADQIQOT ASOSIDA TAHLIL

Articles
Published 2026-05-15
Abdubotirova Madinaxon
TDIU, Kechki ta’lim va magistratura fakulteti MRT-25 guruh talabasi
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Keywords

B2B marketing, marketing tadqiqotlari, kichik biznes, sifatli tadqiqot, intervyu, marketing muammolari, biznes aloqalari, marketing boshqaruvi, analitik yondashuv, kichik korxonalar.

Abstract

Mazkur maqolada kichik B2B korxonalarida marketing tadqiqotlarini o‘tkazmaslik muammolari va unga ta’sir qiluvchi asosiy omillar o‘rganilgan. Tadqiqot davomida sifatli tadqiqot metodologiyasidan foydalanilib, kichik biznes subyektlari vakillari bilan yarim tuzilgan telefon intervyulari o‘tkazildi. Tadqiqot natijalari shuni ko‘rsatdiki, marketing tadqiqotlarining yetarli darajada qo‘llanilmasligi asosan marketing bilimlarining pastligi, qaror qabul qilishda tajriba va intuitiv yondashuvning ustunligi, an’anaviy biznes aloqalariga yuqori darajada tayanish hamda marketing faoliyatiga strategik emas, operatsion vazifa sifatida qaralishi bilan bog‘liq. Shuningdek, ko‘plab kichik korxonalarda marketing bo‘limining mavjud emasligi va marketing tadqiqotlarining qo‘shimcha xarajat sifatida qabul qilinishi ham muhim omillardan biri ekanligi aniqlandi. Tadqiqot yakunida kichik B2B korxonalarida marketing savodxonligini oshirish, soddalashtirilgan marketing tadqiqotlari usullarini joriy etish hamda raqamli marketing vositalaridan foydalanishni kengaytirish bo‘yicha takliflar ishlab chiqildi. Tadqiqot natijalari kichik biznes subyektlarida marketing tadqiqotlarini rivojlantirish va ularning raqobatbardoshligini oshirishga xizmat qilishi mumkin.

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