Keywords
Abstract
This article investigates semantic ambiguity and wordplay in Uzbek newspaper headlines as important stylistic and communicative devices. The study analyzes different types of ambiguity, including lexical, structural, and pragmatic ambiguity, and explores how wordplay enhances reader engagement. Uzbek media headlines often employ linguistic creativity to attract attention, convey implicit meanings, and reflect cultural values. The findings suggest that while ambiguity and wordplay increase expressiveness and memorability, excessive use may lead to misunderstanding. The article highlights the balance between clarity and creativity in journalistic discourse.
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