Keywords
Abstract
This thesis proposes a tripartite taxonomy for analyzing the basic components of internet discourse: Structural Components, Semantic Components, and Pragmatic Components. Structural components constitute the building blocks of the discourse environment, including platform affordances, discourse genres, and intertextual connectors. Semantic components encompass the units of meaning-making, ranging from micro-units like emoticons and hashtags to macro-units like memes and viral narratives. Pragmatic components involve the units of social action and interaction, such as speech acts, participant roles, and conversational patterns specific to digital contexts. The proposed taxonomy provides a foundational framework for researchers to systematically describe, compare, and analyze internet discourse across diverse digital environments, moving beyond platform-specific analysis towards a unified understanding of its elemental constitution.
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