Keywords
Abstract
Ushbu maqolada ta’lim muassasasi brendini shakllantirishda raqamli PR texnologiyalarining o‘rni ilmiy jihatdan tahlil qilinadi. Zamonaviy raqamli muhitda ijtimoiy tarmoqlar, rasmiy veb-saytlar va boshqa raqamli platformalar orqali samarali kommunikatsiyani tashkil etish imkoniyatlari yoritilgan. Tadqiqot natijalariga ko‘ra, raqamli PR vositalaridan kompleks foydalanish ta’lim muassasasining ijobiy imijini shakllantirish, raqobatbardoshligini oshirish hamda auditoriya bilan barqaror aloqalarni rivojlantirishda muhim ahamiyat kasb etadi.
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