ANALYSIS OF THE PRICING POLICY OF A TELECOMMUNICATIONS COMPANY FOR DIGITAL SERVICES AND ITS ECONOMIC EFFICIENCY

Abstract

The sustainable development of telecommunications enterprises in the digital economy directly depends not only on the modernization of technological infrastructure, but also on the economic justification of the pricing policy being formed for digital services. At a time when services in the telecommunications market are increasingly standardized, the pricing mechanism is becoming the main competitive instrument for the enterprise. Especially in the context of digital networks with high capital intensity, pricing policy appears as a strategic tool that ensures a balance between the cost of service, return on investment, operational efficiency and consumer value. Therefore, analyzing the pricing approaches of a telecommunications enterprise for digital services and determining their impact on economic efficiency is one of the most relevant scientific and practical issues.