Keywords
Abstract
Ushbu tezisda raqamli PR texnologiyalarining korporativ imidjga ta’siri ijtimoiy tarmoqlar misolida tahlil qilinadi. Ishda raqamli PRning mohiyati, ijtimoiy tarmoqlarning kommunikativ imkoniyatlari hamda korporativ imidjni boshqarish va mustahkamlash mexanizmlari ko‘rib chiqilgan. Tadqiqot natijalari shuni ko‘rsatadiki, Facebook, Instagram, Twitter va Telegram kabi platformalardan tizimli va maqsadli foydalanish korporativ brendlar uchun iste’molchilar bilan ishonchli muloqotni shakllantirish va barqaror ijobiy imidjni ta’minlashda muhim strategik vosita hisoblanadi.
References
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