Vol. 2 No. 6 (2025), Articles
Vol. 2 No. 6 (2025)

BOLALAR REKLAMA MATNLARIDA DEYKSISNING VOQELANISHI

Articles
Published 2025-12-26
Eshboltayev Bobur Jo‘rayevich
Denov tadbirkorlik va pedagogika instituti mustaqil izlanuvchisi
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Keywords

deyksis, bolalar reklaması, shaxs deyksisi, zamon deyksisi, makon deyksisi, pragmatika, psixolingvistika.

Abstract

Mazkur maqolada bolalar reklama matnlarida deyktik birliklarning voqelanishi va ularning kommunikativ-pragmatik vazifalari tahlil qilinadi. Tadqiqotda shaxs, makon, zamon va diskurs deyksisi bolalar auditoriyasiga mo‘ljallangan reklama matnlarida qanday shakllanishi va qanday psixolingvistik ta’sir ko‘rsatishi o‘rganiladi. O‘zbek, rus va ingliz tillaridagi reklama namunalari asosida qiyosiy tahlil amalga oshirilib, deyksisning bolalar ongiga yaqinlik yaratish, e’tiborni jalb qilish va ishonch uyg‘otishdagi roli ochib beriladi. Maqola natijalari bolalar reklamasini yaratish va tarjima qilishda amaliy ahamiyat kasb etadi.

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