Vol. 2 No. 6 (2025), Articles
Vol. 2 No. 6 (2025)

ONLAYN XARID QILISHDA ISTE’MOLCHILAR XATTI-HARAKATIGA TA’SIR QILUVCHI OMILLAR.

Articles
Published 2025-12-21
Saydimurodova Xurshidaxon Shuxratxo‘ja qizi
Toshkent Kimyo Xalqaro Universiteti MBA yo‘nalishi /magistranti,
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Keywords

onlayn xarid, iste’molchi xatti-harakati, electron tijorat, ishonch, xarid qarori, idrok etilgan xavf, maxfiylik, qaytarish siyosati, social commerce, e-commerce O‘zbekiston

Abstract

Onlayn savdo sharoitida iste’molchilarning xarid qilish qarorlari texnologik qulaylik bilan bir qatorda ishonch darajasi, idrok etilgan xavf, shaxsiy ma’lumotlar xavfsizligi va ijtimoiy muhit ta’siri orqali shakllanadi. Ushbu maqolada onlayn xarid qilish jarayonida iste’molchi xatti-harakatining shakllanish mexanizmlari, xarid niyatiga ta’sir etuvchi asosiy omillar hamda ularning zamonaviy elektron savdo tizimlaridagi o‘rni yoritiladi. Shuningdek, mazkur yondashuvlardan O‘zbekiston elektron savdo bozorida foydalanish va uni rivojlantirish imkoniyatlari ko‘rsatib o‘tiladi.

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