Keywords
Abstract
This paper explores the role and application of Data Science in modern business. It examines the evolution of Data Science, its methodologies, and how companies leverage large-scale data analysis for strategic decision-making. Key areas such as marketing, finance, supply chain management, healthcare, and retail are discussed with practical case studies from leading companies like Amazon, Netflix, and Tesla. The findings reveal that Data Science enables businesses to increase efficiency, reduce costs, and improve customer satisfaction. However, challenges such as data privacy, infrastructure requirements, and talent shortages remain. The paper concludes with future prospects, emphasizing the integration of Data Science with Artificial Intelligence to create more automated and intelligent business ecosystems.References
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