DEVELOPMENT OF GREEN BUSINESS

Abstract

The development of green business represents a key dimension of the global transition toward sustainable development. As environmental issues such as climate change, pollution, and resource depletion become increasingly urgent, enterprises worldwide are rethinking their business models to align with ecological principles. Green business aims to integrate economic success with environmental and social responsibility, creating value through innovation, efficiency, and sustainability. This article examines the evolution, characteristics, and global trends in the development of green business, analyzing both market mechanisms and policy frameworks that encourage environmentally responsible entrepreneurship. The discussion also highlights best practices from different countries, illustrating how the synergy between business and ecology drives the emergence of a new, sustainable economy.