Abstract
This study examines how creative and innovative approaches enhance the effectiveness of foreign language instruction in higher education. It emphasizes a transition from traditional, teacher-centered pedagogy to learner-centered, technology-integrated methods that improve communicative competence, engagement, and learner autonomy. The article highlights strategies such as project-based learning, gamification, and digital storytelling as tools to foster real-world language use and critical thinking. Drawing on established pedagogical frameworks and classroom-based reflections, the paper argues that creativity and innovation are key drivers of effective, modern language education.
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