DIGITAL SECURITY AND PERSONAL DATA PROTECTION: A KEY FACTOR FOR TOURISTS

Abstract

This paper explores the growing importance of digital security and personal data protection in the tourism industry. As digital platforms and online services become increasingly integral to travel planning and execution — including booking, navigation, and payment systems — the vulnerability of tourists’ personal information to cyber threats also grows. The study emphasizes the need for secure digital infrastructures, robust cybersecurity protocols, and user awareness to ensure a safe and trustworthy digital tourism environment. Particular attention is paid to the current practices in Uzbekistan’s tourism sector and the challenges in maintaining data confidentiality. Recommendations are provided for enhancing digital safety standards for both local and international tourists.