Vol. 2 No. 1 (2025), Articles
Vol. 2 No. 1 (2025)

“PROMOTING UZBEKISTAN: HOW MASS MEDIA AND PR DRIVE TOURISM GROWTH”

Articles
Published 2025-06-07
Shakarova Munojat Usanbay qizi
O‘ZJOKU magistranti
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Keywords

Uzbekistan tourism, mass media, PR strategies, media influence, destination branding.

Abstract

This study examines the role of mass media and public relations (PR) strategies in shaping Uzbekistan’s global tourism image, highlighting the impact of digital engagement, social media marketing, and influencer campaigns. The analysis explores various tourism categories, demonstrating how Uzbekistan is leveraging modern digital tools to enhance its international appeal and strengthen its position in the global tourism market.

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References

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