BUSINESS MODEL RESHAPING AND THE IMPORTANCE OF SOCIAL RESPONSIBILITY
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Keywords

Sustainable development, corporate social responsibility, business strategies, competitiveness, society, environment, environmental issues, financial costs, digital technologies, international standards.

Abstract

This article focuses on analyzing the integration of sustainable development and Corporate Social Responsibility (CSR) principles in global companies, as well as the challenges and strategic approaches in their implementation. Global companies are enhancing their business strategies by aiming to have a positive impact on society and the environment, while increasing competitiveness. Companies such as Unilever, Tesla, and IKEA have succeeded economically, socially, and environmentally through their sustainable development programs. However, there are challenges in implementing these principles, including high financial costs and international differences. Digital technologies and international standards play a key role in overcoming these challenges. The analysis shows that integrating sustainable development and CSR principles into strategic operations is essential for companies' economic success and long-term sustainability.

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References

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