Keywords
marketing 1.0, marketing 2.0, marketing 3.0, marketing 4.0, marketing 5.0, AI, sensorli texnologiyalar, onlayn platformalar, omnikanallar, SEO tizimi, ijtimoiy tarmoq reklamalari va hk
Abstract
Ushbu tezisda marketing avlodlari evolutsiyasining rivojlanib borish davrlari, har bir davrdagi marketing faoliyatining kompaniylar riski boshqaruviga etgan ta’siri va marketing evolutsiyasi shakllanishidagi o‘sha davrning texnologik o‘zgarishlarining ta’sir etish vaziyati tasvirlanadi.
References
1. Philip Kotler, Hermawan Kartajaya, Iwan Setiawan “Marketing 4.0 Moving from traditional to digital”, Inc., Hoboken, New Jersey, 2016, 184 p.
2. Philip Kotler, Hermawan Kartajaya, Iwan Setiawan “Marketing 5.0 Technology for humanity”, Inc., Hoboken, New Jersey, 2021, 197 p.
3. Seth Godin “This is marketing” New York: Portfolio/Penguin, 2018, 200 p.