INNOVATIVE APPROACHES TO DEVELOPING MEDIA LITERACY IN ENGLISH LANGUAGE TEACHING

Abstract

This article examines innovative approaches to developing media literacy in English language teaching. It explores the role of media literacy in enhancing learners' critical thinking, digital competence, communication skills, and information evaluation abilities. The study discusses the integration of authentic digital media, social networking platforms, multimedia resources, artificial intelligence, and project-based learning into English language instruction. Furthermore, it analyzes how media literacy supports learner autonomy, intercultural communication, and responsible digital citizenship. The findings indicate that innovative media literacy practices significantly improve students' language proficiency, critical media awareness, and digital communication skills, making them more effective participants in today's information society.