Keywords
Abstract
Mazkur maqola eristik diskursda qo‘llaniladigan psixologik-emotsional manipulyatsiya usullari hamda ularni halol argumentatsiyadan farqlash mezonlarini tahlil qilishga bag‘ishlangan. Tadqiqotda qo‘rqitishga murojaat qilish, hamdardlik yoki achinish uyg‘otish, raqibni g‘azablantirib, uni mantiqiy mulohazadan chalg‘itish, shuningdek raqibning shaxsiga hujum qilish kabi manipulyativ usullarning mohiyati va ularning auditoriya hamda raqib ongiga ta’sir mexanizmlari yoritiladi. Shuningdek, manipulyatsiyaning inson psixikasidagi avtomatik kognitiv jarayonlarga tayanishi R. Chialdini va T. van Deyk qarashlari asosida izohlanadi.
References
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