Keywords
Abstract
What role do persuasive language techniques play in advertising? Is learning about cultural nuances and language localization important for advertising? Why do brands study consumer demand? This article addresses these questions based on a literature review of research in a multidisciplinary field that intersects with nuances of marketing, linguistics, advertising, sociolinguistics, and psychology. In addition, the article details the advantages and disadvantages of advertising using informal language and slang on social networks. The last part of the article highlights the importance of language in advertisements and the correct use of its aspects.
References
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7. https://revistes.udg.edu/new-perspectives/article/download/11405/14954