PERSONIFICATION AS A MEANS OF ARTISTIC EXPRESSION
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Keywords

personification, stylistic device, metaphor, folklore, cognitive linguistics, semiotics, imagery

Abstract

This article analyzes the role and functional characteristics of personification in artistic discourse. In particular, its aesthetic, emotional, cognitive, and symbolic functions are substantiated from a scientific and theoretical perspective. The study also examines the use of personification in folklore, demonstrating how anthropomorphic images in fairy tales and epics reflect the worldview of a people. Furthermore, the relationship between personification and metaphor, as well as their distinguishing features, is analyzed. Modern interdisciplinary approaches to the study of this phenomenon—within the frameworks of linguistics, cognitive science, and semiotics—are also discussed. The findings indicate that personification is not only a stylistic device of artistic expression but also an important cognitive mechanism reflecting human thought and cultural experience.

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