Keywords
Abstract
Ushbu maqolada ommaviy axborot vositalari (OAV) matnlarida baholovchi tilning qo‘llanilishi va uning tarjima jarayonidagi ekvivalentligi qiyosiy yondashuv asosida tahlil qilinadi. OAV diskursi auditoriyaga ta’sir ko‘rsatish, ijtimoiy fikrni shakllantirish va hodisalarga munosabat bildirishda baholovchi til birliklaridan keng foydalanadi. Tadqiqotning maqsadi baholovchi tilning lingvistik xususiyatlarini aniqlash hamda ularning tarjimada pragmatik ekvivalentligini ta’minlash usullarini o‘rganishdan iborat. Ingliz va o‘zbek tillaridagi media matnlar qiyosiy tahlil qilinib, modulatsiya, adaptatsiya va ekvivalentlik kabi tarjima strategiyalari aniqlanadi. Natijalar shuni ko‘rsatadiki, tarjimada formal moslikdan ko‘ra funksional moslik ustuvor bo‘lib, madaniy va pragmatik omillar muhim rol o‘ynaydi.
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