Abstract
This article analyzes the impact of the K-pop phenomenon on learning the Korean language among young people. The study examines the lexical, phonetic, and pragmatic features of K-pop songs and demonstrates their potential as motivational and authentic teaching materials in language education. The pedagogical effectiveness of using K-pop materials for Korean language learning is scientifically substantiated. In addition, the article highlights the advantages and limitations of learning through K-pop, as well as the significance of youth motivation from a psycholinguistic and didactic perspective.
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