STRUCTURAL ANALYSIS OF INTERNET DISCOURSE: PLATFORMS, PROTOCOLS, AND POWER
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Keywords

Internet Discourse, Structural Analysis, Platform Affordances, Digital Genre, Algorithmic Curation, Intertextuality, Online Communities, Computer-Mediated Communication

Abstract

This article presents a comprehensive structural analysis of internet discourse, moving beyond textual content to examine the underlying frameworks that shape how language is produced, distributed, and received online. The findings reveal that structural analysis is essential for understanding phenomena like misinformation, public deliberation, and identity performance, as the "rules of the game" are often coded into the digital environment itself.

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