Vol. 2 No. 9 (2026), Articles
Vol. 2 No. 9 (2026)

ZAMONAVIY MARKETINGDA BLOCKCHAIN TEXNOLOGIYALARI

Articles
Published 2026-03-10
Nazarov Ulug‘bek Akbarovich
Toshkent davlat transport universitet assistanti
Jurakulova Ruxshona O’ral qizi
Toshkent davlat transport universitet talabasi
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Keywords

Blockchain texnologiyasi, strategiya, marketing tamoyillari , marketing tendensiyalari:

Abstract

Hozirgi kunda  Marketing sohasida blokcheyn (blockchain) texnologiyasi har bir biznesning muvaffaqiyatli bo‘lishi uchun asosiy element hisoblanadi.Ushbu maqolada marketingning asosiy tamoyillari , strategiyalari, blockchain texnologiyasi va zamonaviy marketing tendensiyalari haqida aks etgan

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References

1. Flipp Kotler “marketing A dan Z gacha” . Toshkent: “iqro nashr “. 2021

2. Kotler , P.,Kartajaya , H.,&Seatiawan, I. (2021). Marketing 5.0: technology for Humanity. Wiley.

3. Tapscott, D.,&Tapscott , A. “Blockchain revolution”

4. Harvard Business Review (HBR). How Blockchain Will Change Marketing