Keywords
Abstract
Raqobatbardosh ustunlikni shakllantirishda marketing innovatsiyalari muhim omil hisoblanadi. Zamonaviy biznes sharoitida kompaniyalar faqat sifatli mahsulot yoki xizmat ko‘rsatish bilan cheklanib qolmay, balki innovatsion marketing strategiyalari orqali bozorda o‘z o‘rnini mustahkamlashga harakat qiladilar. Ushbu maqolada marketing innovatsiyalarining turli shakllari, ularning raqobatbardoshlikni oshirishdagi roli va korporativ muvaffaqiyatga ta’siri tahlil qilinadi. Tadqiqot shuni ko‘rsatadiki, innovatsion yondashuvlarni qo‘llash kompaniyalarga mijozlar bilan samarali muloqot o‘rnatish, brendni mustahkamlash va bozor ulushini oshirish imkonini beradi. Shu bilan birga, maqolada innovatsion marketing vositalarini joriy etishning amaliy usullari va strategik yondashuvlar ham muhokama qilinadi.
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