Keywords
Abstract
Ushbu maqolada raqamli texnologiyalar va sun’iy intellektning turizm sohasiga ta’siri, imkoniyatlar va cheklovlar kontekstida tahlil qilinadi. Turizm jarayonlarida raqamli platformalar, sun’iy intellekt asosidagi xizmatlar, onlayn bronlash tizimlari, virtual ekskursiyalar va ma’lumotlarni tahlil qilish imkoniyatlari muhokama qilinadi. Shu bilan birga, texnologiyalarning cheklovlari, jumladan, xavfsizlik, shaxsiy ma’lumotlarni himoya qilish va texnologik qaramlik kabi masalalar ham ko‘rib chiqiladi. Maqolada raqamli transformatsiya orqali turizm xizmatlarini optimallashtirish, mijoz tajribasini yaxshilash va barqaror rivojlanishga hissa qo‘shish strategiyalari tahlil qilinadi.
References
1. Buhalis, D., & Law, R. Progress in information technology and tourism management. Tourism Management, 2008;29:609–623.
2. Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. Smart tourism: foundations and developments. Electronic Markets, 2015;25:179–188.
3. Li, X.R., & Wang, Y. Artificial intelligence in tourism: Current applications and future perspectives. Tourism Management Perspectives, 2020;35:100699.
4. UNWTO. Digital Transformation of the Tourism Sector. Madrid: UNWTO, 2022.
5. Tussyadiah, I.P., & Miller, G. The Role of Artificial Intelligence in the Tourism Experience. Journal of Travel Research, 2020;59:1–15.
6. Xiang, Z., & Fesenmaier, D.R. Big data analytics, tourism research, and smart destinations. Journal of Destination Marketing & Management, 2017;6: 185–187.
7. Gretzel, U., Sigala, M. Smart tourism: how technology and artificial intelligence are reshaping travel. Springer, 2018.
8. Kaplan, A., & Haenlein, M. Siri, Siri in my hand: Who’s the fairest in the land? Business Horizons, 2019;62:15–25.